Newbury unveils new sponsorship deal with Bet Victor, including Greatwood Gold Cup

A major new multi-fixture partnership for 2021 has been announced between Newbury and BetVictor, taking in sponsorship of 41 individual races across 13 racedays, commencing with the BetVictor March Opening Weekend on March 5 and 6 and featuring the BetVictor ‘Greatwood’ Gold Cup.

Carole's Destrier wins the Greatwood Veterans' Chase in 2019 (Pic: FocusOnRacing)

The bookmaker has previously supported the charity raceday held at Newbury for a number of years and will continue to use ‘Greatwood’ in the title.

The new partnership runs across both codes and includes races on the prestigious Al Shaqab Lockinge Day on Saturday May 15 - the BetVictor London Cup and BetVictor Carnarvon Stakes.

Over the heart of summer, the bookmaker will go on to enjoy title sponsorship of BetVictor Hungerford Raceday, Newbury’s flagship Party in the Paddock concert day with Olly Murs performing live after racing, and the final Flat fixture of the year at the end of October.

The partnership will then extend into the Jumps season with the BetVictor Jump Season Opener in early November before culminating in December with the BetVictor Festive Raceday.

Lara Johnston, Sponsorship Manager for Newbury Racecourse said: “We are delighted to welcome BetVictor to Newbury Racecourse in this multi-raceday deal for 2021 and are hugely excited about their association with us as we emerge from the pandemic more invigorated than ever to deliver excellent racing for our customers alongside all our partners.

“We are excited to work with the team at BetVictor on some unique digital activation ideas and it is even more positive following the recent government announcement that we will be able to welcome back crowds and bring some of these ideas to life on course.”

Matt Scarrott, Director of Sportsbook at BetVictor commented: “We are really looking forward to bringing our sponsorship to life at Newbury Racecourse in 2021 and are excited about this brand-new partnership.

“Horse racing has long been an important part of BetVictor, we are proud to be investing significantly into the sport with our sponsorship at Newbury as well as our ongoing brand ambassador relationships with participants that excel in racing.”