Boodles announced as new sponsor of Cheltenham Gold Cup

Boodles, Britain’s leading fine jeweller since 1798, is the new sponsor of the Cheltenham Gold Cup, "expanding a multi-year partnership" with the home of Jumps racing.

Boodles has previously sponsored the Leading Jockey Award for four years before becoming sponsor of the Boodles Juvenile Handicap Hurdle race since 2018. Today’s announcement expands a multi-year partnership.

The Boodles Cheltenham Gold Cup is the pinnacle of British Jumps racing, and this year's renewal will be run on Friday March 18 at the conclusion of the four-day festival and broadcast live on Racing TV, as well as ITV, BBC Radio 5 Live and talkSPORT.

Boodles succeeds children’s charity WellChild, who were naming rights partner for the Cheltenham Gold Cup in 2021 and will continue to be supported by The Jockey Club and British Racing through continued involvement at the Cheltenham Festival.

Boodles has very kindly agreed to donate a piece of fine jewellery from its beautiful ‘Raindance’ collection to auction to support WellChild as part of this ongoing support.

Nicholas Wainwright, Chairman of Boodles, said: “Boodles is thrilled to have the opportunity to sponsor the Cheltenham Gold Cup. We have had a long association with horseracing at Aintree over many years – having been established in Liverpool in 1798 – and of course in recent years at the home of Jump Racing, Cheltenham.

“Today's announcement expands a multi-year partnership, starting with our sponsorship of the Leading Jockey Award at The Festival, then the Boodles Juvenile Hurdle and now the Boodles Cheltenham Gold Cup itself.

“Our involvement and sponsorship of the Cheltenham Gold Cup is a perfect fit for us and we are going to enjoy the journey.”

Ian Renton, Managing Director for Cheltenham Racecourse and The Jockey Club’s West Region, said: “It is wonderful to enjoy this association with Boodles, such an iconic British brand, at Cheltenham and we are very proud to see this partnership expand to take on the most prestigious Jump race in the world.”

Last year’s Gold Cup was won by Minella Indo, trained by Henry De Bromhead, owned by Barry Maloney and ridden by Jack Kennedy, but the race has been won by almost all of the most famous names in jumps racing over recent years.