Bahrain International Trophy set for global exposure

The US$1m Bahrain International Trophy this Friday has once again attracted some of the biggest names in sports broadcasting, including the likes of Fox Sports in the US and ESPN / Star+ in South America and Caribbean.

A total of 23 broadcasters have so far committed to showcasing the $1m race – one of the showpiece races in the region.

Twelve horses are set to go to post with six countries represented, headed by four-time Group 1 winner Nations Pride and last year’s winner Spirit Dancer, co-owned by Sir Alex Ferguson. The race is due off at 7.35pm local time (4.35pm GMT). 

Racecourse Media Group (RMG) and HBA Media (HBA), two of the world’s leading horseracing media rights companies, working with the Bahrain Turf Club, are distributing the TV coverage.

Some of the world’s leading sports broadcasters are taking live coverage include Fox Sports in the US and ESPN / Star+ in Latin America and Caribbean. For the first time, live coverage will be shown in Japan via digital platform Netkeiba, which engages 17m monthly users, and in Canada via leading sports network, SportsNet.

*recording / delay

Yusuf Buheji, CEO of the Bahrain Turf Club, said: “We are delighted that all corners of the globe will be able to watch the Bahrain International Trophy, which is befitting of the global nature of the race and its high standing in the international calendar. We would like to thank RMG and its agency, HBA Media, for securing such significant and meaningful television coverage.”

RMG is also delighted to be working with NEP Productions in co-producing the live one-hour world feed programme (7pm to 8pm local), which will air in 108 countries.

Seb Vance, Director of Communications and International TV Distribution at RMG, added: “RMG is honoured to be working closely with the Bahrain Turf Club for its sixth season through our production, distribution and marketing partnerships. Along with our agency, HBA Media, we are delighted the Bahrain International Trophy will again enjoy such terrific exposure. We look forward to delivering another world-class event to audiences around the globe.”