RMG expands in-play betting service to include Irish racing

Racecourse Media Group (RMG) has expanded its in-play betting service to include Irish horse racing, with real-time pricing successfully integrated into the offering of Entain’s Ladbrokes and Coral sportsbooks, William Hill, and BV Group’s five brands, including its flagship platform, BetVictor.

This development is facilitated through RMG and Sports Information Services’ (SIS) media rights agreement with Horse Racing Ireland (HRI) and the Association of Irish Racecourses (AIR), which covers all 26 Irish racecourses.

Following the success of in-running betting across RMG’s UK courses, which launched in January 2023, CourseTrack’s best-in-class GPS data is now being utilised to generate prices during Irish races, granting bettors access to a diverse range of wagering options as the action unfolds.

Suzanne Eade, CEO at HRI, said: “The expansion of the in-play betting service for Irish horse racing is very welcome news. We have already seen over the lifetime of the current media rights agreement with RMG how the data offering for Irish racing has made great strides, with sectional timing available to all on the Racing TV website, and continued expansion of data insights through RaceiQ. As sportsbook and pari-mutual offerings for other sports continue to innovate, so must racing, and this is another positive step in that regard for Irish racing.”

Jamie Crossfield, Entain UK & Ireland Sportsbook Director, said: "We are excited to be launching in-play betting on Irish horse racing across our digital platforms and promoting this new addition to our racing customers. Reliability and accuracy are the essential ingredients to deliver this, and the CourseTrack tech provides just that. We are continually looking to innovate and expand our horse racing product, and RMG is a great partner to help us achieve that." 

Nick Mills, CEO at RMG, said: “There has been a concerted effort to evolve and grow the sport of racing, not just from a viewing and broadcasting perspective but from a betting standpoint too. Our operator partners have played a hugely influential role in improving racing, and their trust in our solutions enables us to reinvest more back into the sport. Some of our most valued partners will now offer real-time pricing on Irish meetings, giving bettors new ways to engage with the sport.”

Chris Murtagh, MD at CourseTrack, said: “After two successful years tracking across all 26 Irish racecourses, we are delighted to continue to evolve the data offering to racing in Ireland. The new in-play product with bookmakers, supported by CourseTrack, will enable operators to take live bets throughout the race and up to the last furlong, and, importantly, drive new revenue streams for stakeholders across Irish Racing.”

The timing information system produces GPS coordinates 20 times per second, delivering detailed metrics including leader speed, leader time per furlong, and distance to finish. This is then assessed and analysed to support rapid, accurate in-play pricing, provided by RMG’s pricing partner Pythia Sports.

This insight also powers RMG’s RaceiQ analytics platform, bringing data-driven intelligence directly to bettors while aiding with horse handicapping.

CourseTrack will also invest in a new fleet of trackers that deliver sub-10cm accuracy through cutting-edge RTK technology. This will be deployed in March/April across all 26 Irish racetracks.