By Racinguk.com staff
Emirates are the 2-1 favourite be one of 12 branded teams for the new Championship Horse Racing concept that was revealed on Monday.
Plans were outlined to launch a multi-million pound team horse racing series staged at some of the UK's leading racecourses next summer.
Championship Horse Racing has unveiled 'The Series', a unique new racing competition in which 12 branded teams would compete over eight consecutive Thursdays at a different Group One racecourses around the country, in an early summer evening televised slot.
Emirates head the market with QIPCO close behind at 9-4. Longines are the shortest of the three watchmaking brands in the betting to potentially be involved at 5-1. Ladbrokes dismissed the proposed new team competition and made it 1-8 to not take place in 2019 and 9-2 to be launched as planned.
“We are all for attracting a wider audience to racing and as exciting as the Championship Horse Racing series sounds, we are not sure such an ambitious concept will be up and running as quickly as next year,” the firm's Nicola McGeady said.
The concept is for each team to have a squad of 30 horses under the direction of leading trainers with four jockeys.
Each raceday will have six handicaps, with all 48 races having prize money in excess of £100,000.
The competition will operate on a points system, similar to F1 to determine the winners of the team and jockeys' championships.
The idea has attracted heavyweight backing.
"The Series is the most creative and positive racing sponsorship opportunity I have seen and I hope it will become a tremendous success," leading trainer John Gosden said.
Jeremy Wray, chief executive of Championship Horse Racing, said: "This is a fantastic chance for racing to lead the way in changing how people watch sport, both live and in terms of bite-size, interactive content.
"The viewers will become fans and engage with brands like never before, on a global scale.
"Furthermore, everyone in racing benefits, be they stable staff, owners or jockeys."
The Jockey Club is a keen supporter of The Series and has helped develop the idea.
Simon Bazalgette, Jockey Club group chief executive, said: "The Jockey Club is all about the long-term health of British racing, so The Series is something that makes complete sense for us to support.
"Jeremy and his team are bringing a really far-thinking approach to the offer they're taking to market for brands to get involved.
"I hope that will result in a fantastic new competition launching next year that can excite existing and new fans alike and welcome some great new partners for our sport."
Richard FitzGerald, chief executive of Racecourse Media Group, said: "The Series promises to be a compelling spectacle for viewers and has the potential to take racing to a whole new audience."
Ladbrokes - Brands for the Championship Horse Racing concept: 2-1 Emirates Airlines, 9-4 QIPCO, 11-4 Racing Post, 5 Qatar Airways, Investec, Longines, 8 Tag Heuer, Rolex, 12 Moet Chandon, 14 Ryanair, 16 Crabbies, John Smith's, Bentley, Guinness, British Airways, 25 Waitrose, Albert Bartlett, 50 Fortnum & Mason, 66 Hackett, Greggs Bakery, 100 Primark, 125 Blue Nun.
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