British Racing launches new All In The Race campaign

British racing has launched a new campaign – All In The Race – to visibly demonstrate its ambition to continue to improve the diversity and inclusivity of the sport and illustrate how racing will directly benefit by achieving this goal.

The All In The Race campaign has been led by the Diversity in Racing Steering Group (DiRSG) and is now being rolled out to achieve further support and momentum across the sport.

British racing will continue to support and fund existing initiatives working to improve inclusion and diversity, including the excellent work of Women in Racing, Racing with Pride, Autism in Racing, Step on Track, Racing Pathway, and the Riding a Dream Academy amongst others.

Susannah Gill, Chair of the Diversity in Racing Steering Group, said: “The All In The Race campaign aims to unite everyone in the sport on the progress we are making in improving the inclusivity of the sport, and the huge opportunity this provides for the future of British racing. We hope the racing community will embrace the campaign and support it across social media. On behalf of the Diversity in Racing Steering Group, I would like to say thank you to the huge number of people who feature in the film and animations, as well as those who have provided their feedback during the creative process.

“With so many other brilliant people, initiatives and organisations across the sport, the Diversity in Racing Steering Group will continue to work to fulfil our vison where British racing is a diverse and inclusive sport in which everyone has the opportunity to achieve their potential and where fans from all communities feel welcome.

“We are all part of making this vision a reality and the whole sport will tangibly benefit as a result, as is demonstrated by the All In The Race campaign.”

Rob Hezel, Chief Executive of The Racing Foundation, said: “The Racing Foundation is delighted to see the launch of the All In The Race campaign and hopes everyone across the sport will get behind supporting it. It is vital for the long-term social and economic sustainability of British racing that we all work together to continue to improve the inclusivity of the sport. We look forward to continuing to support the Diversity in Racing Steering Group and the many excellent initiatives being led across the sport."