Ladbrokes Bonus & Review

Now a household name in the sportsbook scene, Ladbrokes is renowned for its extensive history when it comes to sports betting and its commitment to innovation over the years. Their status amongst bettors is down to a number of factors, such as their array of features and bonuses, a wide selection of betting markets and an overall optimised platform. At Racing TV, we have explored all the key offerings this platform presents, breaking down all of its unique details whilst uncovering why it is such a standout name at the same time. 

Ladbrokes is actually one of the oldest and most trusted names amongst sportsbooks today, being established all the way back in 1886 and maintaining a strong reputation ever since its inception. While the platform has its roots in traditional bookmaking, Ladbrokes has transitioned into the digital market seamlessly, now offering an impressive online platform as well as a fully fledged application. This brand has only gone from strength to strength, continuing to expand its offerings and diversify the experience provided to players, all of which has led to it becoming a leading sportsbook. 

Creating an account with Ladbrokes is a straightforward process that ensures that you can quickly access all the platform's features and betting options. This can be done by simply following the given steps: 

Once all of this has been done and your Ladbrokes account is set up, they may request that you verify your identity by providing documentation such as a valid government ID or proof of your address. Once your account has been verified, you will have full access to the site and can begin to make deposits. 

When it comes down to the horse racing betting markets that Ladbrokes provides, there is a whole myriad of these available, both for smaller races and the biggest meetings. For betting on horse racing results, the typical win, place and each-way markets can all be utilised, each having their own odds that accurately reflect probabilities. In addition to these, there are forecast bets to predict which horses will finish inside the places in what order and additional each-way betting options that include extra places, obviously with the odds adjusted to accommodate that. 

There are some more nuanced betting markets for horse racing at Ladbrokes, too, one of these being the “betting without the favourite” option. Speaking of favourites, users can also select the winning distance of the starting price favourite or any other horse they think may win in a race. These are just a couple of examples, with Totepool, Top Finish, and Place Insurance markets all being able to be selected at Ladbrokes, with this diversity being one of the reasons they are favoured by so many. 

All of the racecards at Ladbrokes are broken up by the location of the meeting as well as the time of each race, allowing users to easily navigate all of the betting markets on site. When looking towards the bottom of each racecard at Ladbrokes, there is also a collection of horse racing tips and insight from industry experts, all of which add an extra layer to the overall betting experience. 

One area for which Ladbrokes is renowned is the odds department, offering competitive prices across a wide range of sports and other events, something that has seen the platform become a popular choice for bettors. Whether it’s horse races based in the UK, Ireland or further afield internationally, Ladbrokes provides strong odds for all of the participating runners, all of which accurately mirror trends in the market and the overall probability of certain outcomes coming true.

Ladbrokes supports multiple odds formats, too, something which is handy should you prefer to use something other than the fractional presentation which the site is automatically set to. By going into the settings menu, users can change between fractional, decimal and American formats at their whim, allowing bettors to tailor the experience as a whole. When it comes down to live betting odds, this is another area in which Ladbrokes excels, with real-time updates for ongoing events being the standard. 

Another aspect that Ladbrokes has become especially popular for is its wide selection of bonuses and promotional offers. One of the main ones that we will mention is their new customer offer, with this potentially seeing new sign-ups claim £20 in free bets if they initially wager £5 as a qualifying bet. These bonus funds are broken up into 4x £5 free bet credits, with these being able to be used on markets with odds of ½ or higher over a 14-day period.

Although they are not out-and-out horse racing free bets, there are a series of other bonuses that tie into horse racing specifically. Every day, certain races are selected, with extra places being paid out for each way bets. The same goes for Best Odds Guaranteed promos, which are applied to multiple UK- and Ireland-based races throughout the day. 

Another horse racing bonus at Ladbrokes is the TOTE Placepot Guarantee. This sees players instead pool their wagers into a prize pot, with all the money staked on a selection being put together. After the race, anyone who potentially backed the winner could receive a share of the pooled bets. 

For big horse racing events such as Cheltenham and Aintree, Ladbrokes are known for handing out free bets to their users. These Cheltenham free bets can be claimed in the promotions section, winnings are paid out without the free stake.

✔ 14 days to use free bet credits with no wagering requirements.

✔ Frequent odd boosts and place pot promotions.

✘ Sign-up bonus offers less value when compared to some other leading sportsbooks.

As for betting features, Ladbrokes have a collection of innovative ones that have led to them becoming a fan favourite sportsbook. In recent years, the “Instant Spins” feature has been especially popular, giving players the chance to spin a bonus wheel once a day to potentially claim cash prizes, casino bonuses, free bets and free spins, amongst other things.

The “Lucky Dip” feature is another innovative one at Ladbrokes, with this seeing random sports selections have their odds boosted dramatically and added to users' betslips, with this only requiring a singular click of the big red button. However, it is worth noting that the randomly boosted selection is only revealed once the bet has been placed.

A Ladbrokes betting feature solely for horse racing is the “Stable Mates” system. Here, users can build their own virtual stable filled with all their favourite horses, allowing horse racing enthusiasts to keep track of certain runners and their up-and-coming races.

As you would expect, Ladbrokes also have cash-out options available for a majority of their betting markets, allowing users to potentially settle their bets early should they want to. Applicable to most major games and races, as well as some of the niche ones too, live streaming is available for users to watch horse racing or any other sports directly on the site, something which is especially beneficial for those who prefer in-play betting. 

In order to ensure both convenience and flexibility for their users, Ladbrokes offers a wide selection of payment methods. The site accepts all major debit cards, including Mastercard and Visa, which allow instant deposits. The same goes for PayPal, which is a good option for those who prefer using e-wallets.

Prepaid cards can also be used at Ladbrokes to add funds to an account, most notably the brand's very own Ladbrokes card, which can be preloaded to allow transactions to be seamless and instant. Bank transfer is one of the options at Ladbrokes, which may have slightly longer processing times, with these being between 1 and 3 days.

Even though it differs from one payment method to another, the minimum deposit amount at Ladbrokes is typically £5. As for the minimum withdrawal value, this is also £5; however, it is always worth checking up on the payment method you use as this can vary slightly. 

As for the customer service that Ladbrokes provides, there are a series of tools designed specifically to assist users with any inquiries or issues they might encounter.  By accessing the “Help & Contact” page on the app or site, users can find a whole number of solutions. A series of the most frequently asked questions and their corresponding answers can be found here, with these relating to everything from account access all the way to payment issues.

However, compared to some other sportsbooks, Ladbrokes doesn’t actually have an on-site live chat feature where users can get in touch with a support team member. Instead, direct help can be had by contacting Ladbrokes on their social accounts, with responses likely coming within a few minutes.

Considering all of the components and unique features that make up the platform, it is clear why Ladbrokes has been such a well-respected and popular name in the sports betting world for so long now. This brand continues to diversify its offerings, bonuses, and sports betting markets, providing an experience that is genuinely polished in all areas while continuing to innovate.

✔ Abundance of sports and corresponding betting markets to choose from.

✔ Competitive odds that frequently see boosts.

✔ Array of bonuses and betting features that add more dynamism to the platform. 

✔ In-depth racecards for horse racing, fearing tips, stats and analysis of each race.

✔ Easily navigable platform with accessible live streams and commentary. 

✘ Desktop site is not as optimised as mobile apps.

✘ The welcome bonus is rather lacklustre compared to other sportsbooks.